Myntra

Since there were so many different use cases for imagery and different brands, categories and styles all coming together on the home page, the final look and feel needed to be simple, neutral, clean and flexible, and yet bring out Myntra’s unique voice, as well as show off the personality of the product or story.

Here’s how: We created a sharper, more chic design for their sale banners and strips, to a graphic system that fully encapsulated the brand identity, including elements, imagery, fonts and colours with emergent rules that would be applied. Ideas for stories, engagement ideas for consumers and unique ways to showcase our products were also proposed and are now live.