Indi Secrets
BRANDING + ILLUSTRATION + CREATIVE DIRECTION + GRAPHIC DESIGN
Indi Secrets, one of BigBasket's private label brands, is all about ethnic flavours, with the authentic, inimitable taste of India. They asked us to do the logo design, branding and art direction and label design for their range of lip-smacking Indian pickles, made in olive oil for an international twist.
Indi Secrets needed to live up to to its name. What makes Indian food beloved all over the world? What ingredients give it its exotic, complex blend of flavour that no one can quite identify except the Indian mother? Well, we're not saying, because those are Indi Secrets. Haha.
Here’s how: We created this vibrant packaging using the quintessential element of the rangoli, a practice that has prevailed in Indian households for centuries, and instantly brings to mind the exoticism, flavour and authentic tastes of Indian pickles.
