For ambitious souls
who believe every moment in life
is a chance to grow.
BRANDING + PACKAGING + WEBSITE DESIGN
Easterly began with a simple question: why are nutraceuticals so complicated?
The wellness market is full of so many different brands and products that it’s almost impossible to decide which products are right for you. What’s more, therapeutic doses in herbal supplements can vary widely, and many supplements on the market today can’t be efficiently metabolized – which means many of us are getting far less than the recommended dose. Easterly wanted to change that. So they created a range of wellness products that simply work better. They came to us to redesign their packaging and branding, and build a website for them that would showcase their ideas, values and goals.
Easterly believes that nature can guide us to new horizons, in our health and in our lives. The brand was obsessive about simplifying the process of absorption of the ingredients into the body. They worked on removing all the extraneous additives that did, or didn't, affect that process. Then they simplified their carrier – pellets in a pill. No frills, no fluff, just good stuff. They needed branding that would reflect that focus on quality, transparency, experimentation, precision and clarity.
Here’s how: Easterly is agile, adaptable. Multifaceted. Graceful. Forward- and upward-looking. We chose to go forward with a minimal look for the brand and used colours inspired by the light of the sun. Delicate, optimistic, calming and easygoing, just like our brand. Designed to blend seamlessly into your daily lifestyle, subtly working to infusing your life with the energy to be the future you – the one you're always looking to become.
