BPL
BRANDING + WEBSITE DESIGN
BPL is a household name in electronics in India. They are a diverse, highly ethical and precise manufacturer. We were given the exciting opportunity to redesign their website to give them an edge over more recent, suddenly more popular brands like Samsung. The brief was to redesign their website in a way that would not only highlight their products, but also bring out their relevance, quality and maturity in their industry.
retells its story with new heart.
A timelessly classic brand
We honoured the brand history of quality products by giving those very products centre stage. Creating major visual interest through stories of their various product lines, we began to retell the story of a brand that truly made its customers believe in the best that they could imagine for their lives.
Here’s how: We found inspiration for our patterns in classic lines that represented the connectedness of the brand to its customers, while bringing home the considered nature of the brand. Selecting a clean white or black for the background allowed the stunning images of their products to really shine. No frills, no fuss. Just quality.
